Skincare for children is nothing new. For generations, parents have used creams, oils and gentle cleansers to protect their children’s skin, especially when it was dry, sensitive or irritated. Taking care of young skin has always been a natural part of caring for our children.
What has changed is the skincare world surrounding them.
Today, children are exposed to an enormous beauty industry through TikTok, Instagram and other social media. Complex routines, trending ingredients and products originally developed for adult skin are presented as something everyone needs. Children as young as nine are reportedly spending their own money on skincare, and experts have warned that some products can cause irritation and damage when used unnecessarily on young skin.
The solution, however, is not necessarily to tell children that skincare is bad or forbid their interest in it. Skincare can be a positive way to learn about hygiene, self-care and the body. The important thing is that we, as adults, help them make the right choices.
Young skin does not have the same needs as mature skin. Strong acids, high concentrations of active ingredients and complicated multi-step routines are rarely necessary. When children become curious about skincare, parents should therefore guide that curiosity towards simple products and ingredients developed with young skin in mind.
With thousands of colourful products, viral recommendations and conflicting messages online, navigating skincare has become difficult even for adults. We cannot expect children to distinguish between a harmless trend and a product that may be inappropriate for their skin.
That is exactly why PIO created Gloopsskincare, an entirely new skincare brand developed for children and teenagers. GLOOPS combines skincare with education and makes exploring skincare fun while focusing on gentle formulas designed with young and sensitive skin in mind. The products use mild, plant-based ingredients and are dermatologically tested, helping children take their first steps into the skincare world in a safer and more age-appropriate way.
