The Hunza People: Unraveling the Secrets of their Longevity

Nestled in the breathtaking Himalayan mountains, the Hunza Valley is home to a remarkable community of people renowned for their extraordinary longevity. It’s said that their average life expectancy is around 120 years. The Hunza people have long captured the fascination of the world, with many attributing their extended lifespans to the apricot fruit that is an integral part of their diet.


For generations, the Hunza people have enjoyed a simple yet nutritious lifestyle, largely centered around the consumption of apricots. These succulent fruits are rich in essential vitamins, minerals, and antioxidants, providing the Hunza people with vital nutrients that contribute to their overall well-being.


But it's not just apricots that contribute to the Hunza's remarkable health and longevity. Their lifestyle includes a balanced diet of fresh vegetables, whole grains, nuts, and seeds. They avoid processed foods, which helps prevent chronic diseases that plague modern societies.


Physical activity is ingrained in their daily routine, as the Hunza people traverse rugged terrain, cultivating their fields and engaging in outdoor activities. Their active lifestyle helps maintain robust cardiovascular health and muscle strength.


The Hunza people's strong sense of community and supportive social structure undoubtedly play a significant role in their prosperity. Reduced stress levels and emotional support fostered by tight-knit relationships contribute to their longevity.


In an era where the pursuit of longevity is a global quest, the Hunza people stand as a shining example of how a simple, natural way of living can lead to a healthier, longer life.


From the 1st of November 2023 we will introduce apricot seed oil in selected products. 


Sarah Elahi – Product Developer

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